I think it’s important to understand what this book is not. This book is not your business bible, I’ve produced one of those in the past, outlining recommendations on the topics of marketing, advertising, networking and all things connected to getting started as an entrepreneur;
It is not a book that promises to give you all the answers to every question you could ever ask or a book that attempts to condense 30, 40, 50 years of business experience into one easy-read of less than 200 pages, and it will not provide you with any shortcuts to reaching business financial targets.
There are no promises, no guarantees, and no secret formulas, but within the pages of this book I share with you my journey and the issues I have encountered through my experience of setting up multiple businesses.
In so doing, I share with you everything I have learned, my learnings and my understandings, in a very simple and honest way, and I will attempt to cover all the mindful aspects that are often overlooked or, worse yet, not covered at all, as they can be deemed unimportant or insignificant in the early stages of setting up a business.
By highlighting these aspects now, I’m hopeful that when they come about, you’ll be armed with a better understanding.
It may not be now, it may be six months, six years or even further down the line from now, but these aspects will arise and the questions raised in this book will be asked.
However, with this said, not every aspect or question raised in the following pages will be relevant to you but I invite you to listen, absorb and accept the information being shared.
Listen to the unique connections it makes with you and understand that as humans, we are only the by-products of the knowledge and the known we give ourselves… and the more we know, the greater our ability to act.
By understanding and accepting this, we give ourselves the ability to remove and break down the barriers associated with a lack of known and, in so doing, we become aware of and open to opportunities to increase our known by seeking help, learning more, and understanding more than we currently do.
In the bigger picture, the more we know, the more we increase the likelihood that we’ll make better choices that best represent a life filled with fulfilment and happiness, rather than accepting the life we’ve inherited as truth, without conscious control or design.